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As an assigning editor at Healthline, I was responsible for researching and outlining the format, defining the media to use, and executing an interlinking strategy. I chose the assigned writers and worked directly with writers, medical reviewers, and other in-house editors to give and address feedback before I published each piece.
ARTICLE SPOTLIGHT
Do I Need Therapy? Will Therapy Help?
Writing by Carly Vandergriendt
Keyword target: do i need therapy
As assigning editor for this mental health piece, my goals included surfacing the variety of reasons and times when working with a therapist can help people. As the targeted keyword refers to a subjective matter, I focused on normalizing the non-acute, non-emergency scenarios and the practical next steps to fulfill both user needs and the Healthline stance to “meet users where they are”.